Treatment is a long relationship
Braces and aligners mean months of visits. Parents and adults want to know who they'll see and how they'll be treated. A doctor introduction answers that in seconds.
Orthodontic video production & marketing
Let families meet your practice before they call.
Choosing an orthodontist is a big decision for a parent, a teen, or an adult. Video shows them your doctor, your team, and your office, and gives them the confidence to request a consultation.
Why it matters
Trust is built before the first consultation.
Families compare practices online long before they pick up the phone. Video answers the questions a photo can't.
Your homepage is the first impression
A background reel of your real office, team, and patients replaces stock photos and shows visitors exactly what to expect when they walk in.
One shoot works everywhere
The same footage is edited for your website, Google Business Profile, YouTube, Instagram and Facebook Reels, and your Meta and YouTube ads.
From an orthodontist we work with
“The best dental marketing doesn't come from marketers who happen to work with dentists. It comes from experts who understand both dentistry and marketing.”Dr. John Mergen, Mergen Orthodontics Watch the video
What we do
Video for every step of the patient journey.
From the first search to the consultation chair, each video has a job to do.
Doctor introductions
Your orthodontist on camera, explaining their approach and what makes your practice different.
Office tours
A walk through your office so families know what to expect at their first visit.
Patient and parent stories
Real patients and parents sharing their experience, filmed with their permission.
Treatment explainers
Braces, Invisalign and clear aligners, early treatment, and what happens at a first consultation.
Short-form social video
Vertical clips for Instagram, Facebook, TikTok, and YouTube Shorts that keep your practice top of mind.
Ad creative
Video cut for Meta and YouTube campaigns that drive consultation requests in your protected market.
Who it speaks to
One practice. Three different audiences.
Every message is written for the person deciding, not just the person in the chair.
Parents
“Can I trust this doctor with my child?”
Doctor introductions and parent stories that show experience, care, and clear communication about timing and cost.
Teens
“Will this be awkward?”
Short, real social clips that show the office, the team, and what treatment actually looks like day to day.
Adults
“Is it too late for me?”
Clear aligner and adult-treatment stories that speak to convenience, discretion, and results.
How it works
From plan to booked consultations.
Video Production & Marketing is part of your full Orthotegrity growth plan, coordinated with every other channel working for your practice.
Book a Strategy CallPlan the story
We learn what makes your practice different and who you want to reach, then plan the videos, interviews, and shots around that goal.
Film on location
Our production team films your doctor, team, office, and patients at your practice, scheduled around your patient day.
Edit for every channel
We cut each video for where it will run: your website, YouTube, social media, and paid ads, with captions and the right sizes for each.
Launch, measure, and improve
Videos go live across your website, social, and ad campaigns, and we track how they contribute to inquiries and consultation requests.
What's included
Everything you need, handled for you.
- Pre-production planning and shot list
- On-location filming at your practice
- Professional editing, color, and sound
- Captions for social and silent autoplay
- Versions sized for website, social, and ads
- Homepage background reel
- YouTube upload and optimization
- Use across your Orthotegrity campaigns
Built around your goals
Your planWe'll walk through the right plan for your practice, your market, and your goals on your strategy call.
Book a Strategy CallYour story. Not your competitor's.
Orthotegrity partners with one orthodontic practice per protected market. The video team telling your story isn't telling the practice down the street's.
FAQs
Your questions, answered.
Why should an orthodontist use video marketing?
Video lets families meet your doctor, team, and office before they call. For a treatment that lasts months, that familiarity builds the trust that leads to a consultation.
How many businesses use video in their marketing?
91% of businesses use video as a marketing tool in 2026, and 82% of video marketers say it gives them a good return on investment. Source: Wyzowl State of Video Marketing 2026.
Does video actually influence decisions?
85% of people say they've been convinced to buy a product or service by watching a video. Source: Wyzowl State of Video Marketing 2026.
What types of videos work best for orthodontic practices?
Doctor introductions, office tours, patient and parent stories, treatment explainers for braces and aligners, and short social clips.
How long should orthodontic marketing videos be?
It depends on where they run. Short social clips are often under a minute, while doctor introductions and explainers can run a bit longer. We edit each version for its channel.
Where will our videos be used?
Across your website, Google Business Profile, YouTube, Instagram, Facebook, and your Meta and YouTube ad campaigns. Each video is edited for the channel it runs on.
Can we feature real patients in our videos?
Yes, with their permission. Patient and parent stories are some of the most trusted content a practice can share.
Do we have to plan the videos ourselves?
No. We plan the story, interviews, and shot list with you before filming, so your team only needs to show up and be themselves.
Will filming disrupt our patient day?
We schedule filming around your patient day and plan ahead so the shoot runs smoothly.
Can video help with SEO and AI search?
Video on your website and YouTube channel gives search engines and AI tools more ways to understand and surface your practice, especially when paired with clear page content.
What does it cost?
Pricing depends on your market and goals. We'll walk through the right plan for your practice on your strategy call.
How do I get started?
Book a strategy call. We'll confirm your market is available and talk through your goals.
More services
One partner. Every piece of your growth strategy.
Website Design & DevelopmentFast, mobile-first sites that book consultsOrthodontic SEOVisibility for braces and Invisalign searchesAI Search Optimization (AISO)Clear, accurate info for AI assistantsSocial Media ManagementOn-brand posts for parents, teens, and adultsGoogle Ads & Social Ad ManagementSearch, Meta, and YouTube campaignsInvisalign MarketingCampaigns that bring in Invisalign patientsExclusivity in Your MarketOne orthodontist per protected marketGoogle Review ManagementGrow and respond to patient reviewsBlogs & Content CreationTreatment content families search forBrandingA clear, memorable identity for your practiceLogo & Graphic DesignLogos, print, and on-brand graphicsCall Tracking & ReportingSee which marketing makes your phone ringPractice ConsultingGrowth strategy beyond marketing
See all services →Let's put your practice on camera.
Book a strategy call to see if your market is available and how video fits into your growth plan.