Adults research differently
Adult patients want discretion, convenience, and a clear plan. They compare practices carefully before booking.
Invisalign marketing
Bring in more Invisalign patients in your market.
Invisalign patients compare options carefully, often against mail-order aligner brands and general dentists. We build campaigns and content that show why an orthodontist is the right choice.
Why it matters
Invisalign patients need a different message.
Adults and teens choosing Invisalign care about convenience, appearance, and results. Your marketing should speak to that.
You're competing with more than orthodontists
Families see ads from mail-order aligner brands and dentists. Your marketing should explain the value of orthodontist-led care.
Teens want options too
Many teens and parents prefer Invisalign. Content that speaks to them helps you reach both.
From an orthodontist we work with
“The best dental marketing doesn't come from marketers who happen to work with dentists. It comes from experts who understand both dentistry and marketing.”Dr. John Mergen, Mergen Orthodontics Watch the video
What we do
Everything you need to grow your Invisalign cases.
Campaigns, pages, and content working together around Invisalign treatment.
Invisalign search campaigns
Google Ads aimed at people searching for Invisalign nearby.
Social campaigns
Facebook and Instagram ads that reach adults and parents in your market.
Invisalign landing pages
Dedicated pages that answer questions and drive consultation requests.
Invisalign video and stories
Patient stories and explainers that show the Invisalign experience.
Comparison content
Clear content on why orthodontist-led Invisalign treatment matters.
Lead tracking
Calls and forms tracked so you can see Invisalign inquiries clearly.
Who it speaks to
One practice. Three different audiences.
Every message is written for the person deciding, not just the person in the chair.
Adults
“Can I straighten my teeth without anyone noticing?”
Content that speaks to discretion, convenience, and fitting treatment into a busy life.
Teens
“Can I get Invisalign instead of braces?”
Clear, friendly content that explains Invisalign for teens.
Parents
“Is Invisalign right for my teen?”
Answers about responsibility, results, and what to expect.
How it works
From plan to booked consultations.
Invisalign Marketing is part of your full Orthotegrity growth plan, coordinated with every other channel working for your practice.
Book a Strategy CallPlan
We review your Invisalign goals and how Invisalign patients search in your market.
Build
We create Invisalign landing pages, ads, and content.
Launch
Campaigns go live across search and social in your protected market.
Measure and improve
We track Invisalign inquiries and consultations and keep refining the campaigns.
What's included
Everything you need, handled for you.
- Invisalign-focused Google Ads
- Facebook and Instagram Invisalign campaigns
- Invisalign landing pages
- Invisalign patient stories and video
- Adult and teen messaging
- Comparison and FAQ content
- Lead tracking
- Monthly reporting
Built around your goals
Your planWe'll walk through the right plan for your practice, your market, and your goals on your strategy call.
Book a Strategy CallYour Invisalign campaigns won't compete with ours.
Orthotegrity partners with one orthodontic practice per protected market, so we're never marketing Invisalign for another orthodontist in your area.
FAQs
Your questions, answered.
How do orthodontists get more Invisalign patients?
By reaching adults and parents searching for Invisalign, showing real Invisalign results and stories, and explaining why orthodontist-led treatment matters.
Are adults a big part of orthodontic treatment today?
Yes. Adults make up a significant and growing share of orthodontic patients, and Invisalign has made treatment more appealing to many of them. Source: American Association of Orthodontists.
How do I compete with mail-order aligner companies?
Our content and ads explain the value of orthodontist-led care, including in-person exams, monitoring, and a specialist overseeing treatment, so patients understand the difference.
What does a good Invisalign landing page include?
Clear answers about how Invisalign works, treatment time, cost and financing, before-and-after examples where permitted, reviews, and an easy way to request a consultation.
Should I run separate ads for Invisalign and braces?
Usually, yes. Invisalign patients search differently and care about different things, so separate campaigns and messages tend to perform better.
How much do dental leads cost on Facebook?
In WordStream's 2026 Facebook benchmarks, Dentists and Dental Services had a median cost per lead of $61.56, the highest of any industry tracked. Source: WordStream 2026 Facebook Ads Benchmarks.
Can teens use Invisalign instead of braces?
Many teens are candidates for Invisalign. Our content helps parents and teens understand the options and book a consultation to find out.
Do you focus your campaigns on Invisalign?
Yes. Our campaigns, pages, and content are built around Invisalign and the searches people use for it in your market.
What questions do adults ask about Invisalign?
Common questions include cost, how long treatment takes, whether Invisalign is noticeable, how often the trays need to be worn, and whether they'll work for their case.
How do you track Invisalign inquiries?
We track calls and forms from Invisalign campaigns and pages separately, so you can see Invisalign interest clearly.
What does it cost?
Pricing depends on your market and goals. We'll walk through the right plan for your practice on your strategy call.
How do I get started?
Book a strategy call. We'll confirm your market is available and talk through your goals.
More services
One partner. Every piece of your growth strategy.
Website Design & DevelopmentFast, mobile-first sites that book consultsVideo Production & MarketingDoctor intros, office tours, patient storiesOrthodontic SEOVisibility for braces and Invisalign searchesAI Search Optimization (AISO)Clear, accurate info for AI assistantsSocial Media ManagementOn-brand posts for parents, teens, and adultsGoogle Ads & Social Ad ManagementSearch, Meta, and YouTube campaignsExclusivity in Your MarketOne orthodontist per protected marketGoogle Review ManagementGrow and respond to patient reviewsBlogs & Content CreationTreatment content families search forBrandingA clear, memorable identity for your practiceLogo & Graphic DesignLogos, print, and on-brand graphicsCall Tracking & ReportingSee which marketing makes your phone ringPractice ConsultingGrowth strategy beyond marketing
See all services →Let's grow your Invisalign cases.
Book a strategy call to see if your market is available and how we'd market Invisalign for your practice.