See every source
Tracking numbers show whether a call came from Google Ads, SEO, your Google Business Profile, social media, or another source.
Call tracking & reporting
Know exactly what makes your phone ring and what doesn't.
Many families still call to book. Call tracking shows which website pages, ads, and listings produce those calls, and our reporting connects them to consultations and treatment starts.
Why it matters
You can't grow what you can't measure.
Without tracking, it's guesswork which marketing is working. With it, every dollar has a clear return.
Find missed opportunities
Reviewing call activity shows missed calls, busy times, and follow-up opportunities your team can act on.
Spend with confidence
When calls and forms are tied to their source, you can put more budget behind what works and cut what doesn't.
From an orthodontist we work with
“The best dental marketing doesn't come from marketers who happen to work with dentists. It comes from experts who understand both dentistry and marketing.”Dr. John Mergen, Mergen Orthodontics Watch the video
What we do
Tracking and reporting that connects the dots.
From the first call to the treatment start.
Call tracking numbers
Unique numbers for each channel so every call is tied to its source.
Call recording
Recorded calls you can review for training and follow-up, where permitted.
Form tracking
Every website form tracked alongside calls for a complete picture.
Source attribution
Calls and forms connected to Google Ads, SEO, social, and listings.
Growth Platform reporting
A clear dashboard of inquiries, consultations, and results.
Ongoing optimization
Insights used to adjust your campaigns and improve results.
How it works
From plan to booked consultations.
Call Tracking & Reporting is part of your full Orthotegrity growth plan, coordinated with every other channel working for your practice.
Book a Strategy CallSet up
We set up tracking numbers, form tracking, and source attribution.
Connect
We connect tracking to your campaigns and reporting dashboard.
Report
You get clear reporting on calls, forms, and where they come from.
Improve
We use the data to improve campaigns, follow-up, and results.
What's included
Everything you need, handled for you.
- Call tracking numbers by channel
- Call recording where permitted
- Website form tracking
- Source and campaign attribution
- Growth Platform dashboard
- Missed-call visibility
- Monthly reporting and review
- Recommendations based on the data
Built around your goals
Your planWe'll walk through the right plan for your practice, your market, and your goals on your strategy call.
Book a Strategy CallInsights built for one practice in your market.
Orthotegrity partners with one orthodontic practice per protected market, so the insights from your data only ever help your practice.
FAQs
Your questions, answered.
What is call tracking for orthodontists?
Call tracking uses unique phone numbers for each marketing channel, so you can see whether a call came from Google Ads, SEO, your Google Business Profile, social media, or another source.
Why does call tracking matter for orthodontic marketing?
Many families still call to book a consultation. Without call tracking, those calls can't be tied to the marketing that produced them.
What is the average cost per lead for dental Google Ads?
WordStream's 2026 benchmarks put the Dentists and Dental Services category at roughly $73 per lead on Google search, compared with about $67 across all industries. Tracking shows what your own cost per lead really is. Source: WordStream 2026 Google Ads Benchmarks.
How often do dental search ads convert into leads?
In WordStream's 2026 benchmarks, the Dentists and Dental Services category converted at 10.67% on Google search, above the 8.18% all-industry average. Source: WordStream 2026 Google Ads Benchmarks.
Will call tracking numbers hurt our SEO?
When set up correctly, no. Your main phone number stays consistent on your listings, and tracking numbers are used in ways that don't confuse search engines.
Can we listen to recorded calls?
Where permitted, yes. Recorded calls help with training and follow-up. We'll set this up to fit your practice and local requirements.
Do you track website forms too?
Yes. Forms are tracked alongside calls so you see every inquiry, not just phone calls.
Can you connect calls to treatment starts?
Connecting calls to treatment starts requires scheduling and conversion data from your practice. We'll talk through what's helpful on your strategy call.
What is the Growth Platform?
It's our reporting dashboard, showing inquiries, consultation requests, cost per lead, and results by channel in one place.
How often will we get reports?
You'll have ongoing access to your dashboard, plus regular reporting and review with our team.
What does it cost?
Pricing depends on your market and goals. We'll walk through the right plan for your practice on your strategy call.
How do I get started?
Book a strategy call. We'll confirm your market is available and talk through your goals.
More services
One partner. Every piece of your growth strategy.
Website Design & DevelopmentFast, mobile-first sites that book consultsVideo Production & MarketingDoctor intros, office tours, patient storiesOrthodontic SEOVisibility for braces and Invisalign searchesAI Search Optimization (AISO)Clear, accurate info for AI assistantsSocial Media ManagementOn-brand posts for parents, teens, and adultsGoogle Ads & Social Ad ManagementSearch, Meta, and YouTube campaignsInvisalign MarketingCampaigns that bring in Invisalign patientsExclusivity in Your MarketOne orthodontist per protected marketGoogle Review ManagementGrow and respond to patient reviewsBlogs & Content CreationTreatment content families search forBrandingA clear, memorable identity for your practiceLogo & Graphic DesignLogos, print, and on-brand graphicsPractice ConsultingGrowth strategy beyond marketing
See all services →Let's find out what's really working.
Book a strategy call to see if your market is available and what your data could show you.