It shows the real practice
Team moments, patient celebrations, and behind-the-scenes posts show families what it's like to be your patient.
Orthodontic social media management
Stay top of mind with the families in your market.
Families follow practices they trust. We plan, create, and post content that shows your doctors, your team, and the experience patients can expect, so your practice stays top of mind.
Why it matters
Social media is where trust grows.
Before and during treatment, families check your social pages to see who you are and what your practice feels like.
It keeps you top of mind
Orthodontic decisions can take months. Consistent posting keeps your practice in view until families are ready to book.
It supports referrals
Happy patients and parents share and tag your practice, helping word of mouth travel further.
From an orthodontist we work with
“The best dental marketing doesn't come from marketers who happen to work with dentists. It comes from experts who understand both dentistry and marketing.”Dr. John Mergen, Mergen Orthodontics Watch the video
What we do
Content that feels like your practice.
We handle the planning, design, and posting so your team can focus on patients.
Monthly content calendar
A planned mix of posts reviewed with you before anything goes live.
On-brand graphics
Designs that match your brand and look professional in every feed.
Reels and short video
Short vertical videos for Instagram, Facebook, and TikTok.
Team and patient features
Celebrations, debond days, and team spotlights, shared with permission.
Community engagement
Responding to comments and messages so families feel heard.
Monthly reporting
Clear reporting on reach, engagement, and growth.
Who it speaks to
One practice. Three different audiences.
Every message is written for the person deciding, not just the person in the chair.
Parents
“Is this the right practice for my child?”
Posts that show your care, your team, and what treatment looks like for kids and teens.
Teens
“Will my friends think braces are cool?”
Fun, real content that makes treatment feel normal and even exciting.
Adults
“Do adults really get braces?”
Adult patient stories and clear aligner content that show it's never too late.
How it works
From plan to booked consultations.
Social Media Management is part of your full Orthotegrity growth plan, coordinated with every other channel working for your practice.
Book a Strategy CallLearn your voice
We learn your practice's personality, your goals, and what makes your team special.
Plan
We build a monthly content calendar and share it with you for review.
Create and post
We design, write, and schedule your posts across your social channels.
Engage and report
We engage with your community and report on what's working each month.
What's included
Everything you need, handled for you.
- Monthly content calendar
- Custom graphics and captions
- Reels and short-form video
- Instagram and Facebook management
- Team and patient features
- Comment and message monitoring
- Coordination with your ad campaigns
- Monthly reporting
Built around your goals
Your planWe'll walk through the right plan for your practice, your market, and your goals on your strategy call.
Book a Strategy CallYour feed. Not a template shared with your competitor.
Orthotegrity partners with one orthodontic practice per protected market, so your content is created for your practice alone.
FAQs
Your questions, answered.
Should an orthodontic practice be on social media?
Yes. Families check your social pages to see your team, your office, and what it feels like to be your patient, before and during treatment.
Which social platforms are best for orthodontists?
Instagram and Facebook are the core platforms for most practices. TikTok and YouTube Shorts can help reach teens and younger parents.
How often should an orthodontist post on social media?
Consistency matters more than volume. We build a regular posting schedule that fits your practice and your goals.
Do people look at video when researching local businesses?
Yes. 76% of U.S. consumers said they watch video content when looking for review information about local businesses. Source: BrightLocal Local Consumer Review Survey 2025.
What should an orthodontist post on social media?
Team spotlights, debond day celebrations, treatment tips, office moments, patient stories shared with permission, and answers to common questions.
Can social media help get new patients?
Social media keeps your practice top of mind while families decide, supports word of mouth, and works alongside paid social ads that drive consultation requests.
Do we approve posts before they go live?
Yes. We share your content calendar for review before anything is posted.
Can our team still post on our own?
Absolutely. Your team can share real-time moments anytime, and we'll build around them.
Do you respond to comments and messages?
We monitor comments and messages and engage with your community, flagging anything that needs your team's attention.
How do you measure social media results?
We report on reach, engagement, follower growth, and how social contributes to website visits and inquiries.
What does it cost?
Pricing depends on your market and goals. We'll walk through the right plan for your practice on your strategy call.
How do I get started?
Book a strategy call. We'll confirm your market is available and talk through your goals.
More services
One partner. Every piece of your growth strategy.
Website Design & DevelopmentFast, mobile-first sites that book consultsVideo Production & MarketingDoctor intros, office tours, patient storiesOrthodontic SEOVisibility for braces and Invisalign searchesAI Search Optimization (AISO)Clear, accurate info for AI assistantsGoogle Ads & Social Ad ManagementSearch, Meta, and YouTube campaignsInvisalign MarketingCampaigns that bring in Invisalign patientsExclusivity in Your MarketOne orthodontist per protected marketGoogle Review ManagementGrow and respond to patient reviewsBlogs & Content CreationTreatment content families search forBrandingA clear, memorable identity for your practiceLogo & Graphic DesignLogos, print, and on-brand graphicsCall Tracking & ReportingSee which marketing makes your phone ringPractice ConsultingGrowth strategy beyond marketing
See all services →Let's make your practice the one families follow.
Book a strategy call to see if your market is available and how social media fits into your growth plan.