Questions are getting longer
Instead of short searches, families ask full questions like which orthodontist near them offers Invisalign for teens. AI tools answer with specific practices.
AI search optimization (AISO)
When families ask AI, your practice should be in the answer.
More people now ask AI assistants for help choosing an orthodontist. We make sure the information about your practice is clear, accurate, and easy for AI tools to understand and reference.
Why it matters
A new way families research orthodontists.
AI assistants pull from your website, listings, and reviews. Clear, consistent information helps them describe your practice accurately.
Accuracy matters
If your hours, treatments, or locations are inconsistent online, AI tools can repeat the wrong information. We clean that up.
It builds on strong SEO
AI search optimization works hand in hand with your website, local SEO, and reviews, so each strengthens the other.
From an orthodontist we work with
“The best dental marketing doesn't come from marketers who happen to work with dentists. It comes from experts who understand both dentistry and marketing.”Dr. John Mergen, Mergen Orthodontics Watch the video
What we do
Making your practice easy for AI to understand.
We focus on the signals AI tools rely on: clear content, structured data, and consistent information.
Structured data
Schema markup that tells AI tools and search engines exactly what your practice offers.
Question-based content
Clear answers to the questions families ask about treatment, cost, and timing.
Consistent practice details
Accurate hours, locations, and treatments across your website and listings.
Review signals
A steady flow of reviews that reflect your patients' experience.
AI visibility checks
Regular checks of how AI assistants describe your practice.
Reporting
Clear reporting on what we've changed and what we're seeing.
How it works
From plan to booked consultations.
AI Search Optimization (AISO) is part of your full Orthotegrity growth plan, coordinated with every other channel working for your practice.
Book a Strategy CallAssess
We check how AI assistants currently describe your practice and where information is missing or wrong.
Structure
We add structured data and organize your content so it's easy for AI tools to read.
Answer
We create clear, accurate content that answers the questions families ask.
Monitor and improve
We keep checking AI answers and refining your content and listings over time.
What's included
Everything you need, handled for you.
- AI visibility assessment
- Schema and structured data
- Question-and-answer content
- Practice detail consistency across listings
- Review strategy alignment
- Ongoing AI answer checks
- Coordination with your SEO work
- Regular reporting
Built around your goals
Your planWe'll walk through the right plan for your practice, your market, and your goals on your strategy call.
Book a Strategy CallOne orthodontist per protected market.
Orthotegrity partners with one orthodontic practice per protected market, so the team shaping your AI presence isn't doing the same for a competitor nearby.
FAQs
Your questions, answered.
What is AI search optimization (AISO)?
AI search optimization is the work of making sure ChatGPT, Google's AI features, and other assistants have clear, accurate information about your practice to reference when people ask for recommendations.
How many people use ChatGPT?
OpenAI reported more than 900 million weekly active ChatGPT users in February 2026. Source: OpenAI, February 2026.
Do people use AI to find local businesses?
Yes. 45% of consumers said they used ChatGPT or another generative AI tool to find local businesses in 2026, up from 6% the year before. Source: BrightLocal Local Consumer Review Survey 2026.
Can you guarantee ChatGPT will recommend my practice?
No one can guarantee what an AI assistant will say. We make sure the information about your practice is clear, accurate, and easy for AI tools to use.
How is AI search optimization different from SEO?
SEO focuses on ranking in search results. AI search optimization focuses on how AI assistants understand and describe your practice. They work best together.
What do AI assistants use to describe my practice?
They draw on sources like your website, business listings, and reviews. Clear, consistent information across those sources helps them describe you accurately.
What is schema markup?
Schema markup is structured code on your website that tells search engines and AI tools exactly what your practice is, where it's located, and what treatments you offer.
Do reviews affect AI search answers?
Reviews are one of the signals AI tools can draw on. A steady flow of recent, positive reviews helps reinforce how your practice is described.
What questions do families ask AI about orthodontists?
Common questions include which orthodontist near them offers Invisalign, how much braces cost, when a child should see an orthodontist, and how long treatment takes.
How do you check what AI says about my practice?
We regularly ask leading AI assistants the questions families ask and review how your practice is described, then fix gaps and inaccuracies.
What does it cost?
Pricing depends on your market and goals. We'll walk through the right plan for your practice on your strategy call.
How do I get started?
Book a strategy call. We'll confirm your market is available and talk through your goals.
More services
One partner. Every piece of your growth strategy.
Website Design & DevelopmentFast, mobile-first sites that book consultsVideo Production & MarketingDoctor intros, office tours, patient storiesOrthodontic SEOVisibility for braces and Invisalign searchesSocial Media ManagementOn-brand posts for parents, teens, and adultsGoogle Ads & Social Ad ManagementSearch, Meta, and YouTube campaignsInvisalign MarketingCampaigns that bring in Invisalign patientsExclusivity in Your MarketOne orthodontist per protected marketGoogle Review ManagementGrow and respond to patient reviewsBlogs & Content CreationTreatment content families search forBrandingA clear, memorable identity for your practiceLogo & Graphic DesignLogos, print, and on-brand graphicsCall Tracking & ReportingSee which marketing makes your phone ringPractice ConsultingGrowth strategy beyond marketing
See all services →Let's make sure AI gets your practice right.
Book a strategy call to see if your market is available and how AI assistants describe your practice today.