Reach families with high intent
Google search ads appear when someone is actively looking for an orthodontist, braces, or Invisalign near them.
Google Ads & social ad management
Show up the moment families are ready to book.
Paid ads put your practice in front of families searching for braces and aligners right now, and keep you in front of them on social media until they're ready to schedule.
Why it matters
Ads that are measured by consultations, not clicks.
Every campaign is built around one goal: more qualified consultation requests in your market.
Stay visible while they decide
Meta and YouTube ads keep your practice in front of families in your market while they compare options.
Spend tied to results
Call and form tracking connects your ad spend to inquiries and consultation requests, so you know what's working.
From an orthodontist we work with
“The best dental marketing doesn't come from marketers who happen to work with dentists. It comes from experts who understand both dentistry and marketing.”Dr. John Mergen, Mergen Orthodontics Watch the video
What we do
Campaigns built for orthodontics.
We manage the strategy, setup, creative, and ongoing optimization.
Google search campaigns
Ads for the treatment searches families use in your market.
Meta campaigns
Facebook and Instagram ads that reach parents and adults in your protected market.
YouTube ads
Video ads that introduce your practice to families nearby.
Ad creative and copy
Images, video, and copy written for orthodontic patients.
Conversion tracking
Calls and forms tracked from ad click to consultation request.
Ongoing optimization
Budgets, keywords, audiences, and creative adjusted based on results.
How it works
From plan to booked consultations.
Google Ads & Social Ad Management is part of your full Orthotegrity growth plan, coordinated with every other channel working for your practice.
Book a Strategy CallPlan
We review your market, competitors, and goals, and set a campaign plan and budget.
Build
We build your campaigns, write the ads, and set up tracking.
Launch
Campaigns go live, aimed at the families in your protected market.
Optimize
We review results regularly and adjust to lower cost per lead and increase consultations.
What's included
Everything you need, handled for you.
- Google search campaigns
- Meta (Facebook and Instagram) campaigns
- YouTube video campaigns
- Ad copy and creative
- Call and form tracking
- Landing page recommendations
- Budget management
- Monthly performance reporting
Built around your goals
Your planWe'll walk through the right plan for your practice, your market, and your goals on your strategy call.
Book a Strategy CallWe won't bid against your practice.
Orthotegrity partners with one orthodontic practice per protected market, so we're never running ads for a competitor in your area.
FAQs
Your questions, answered.
Do Google Ads work for orthodontists?
Yes. Google search ads appear when people are actively looking for an orthodontist, braces, or Invisalign nearby, which makes them one of the most direct ways to drive consultation requests.
How much does a Google Ads click cost for dental practices?
In WordStream's 2026 benchmarks, the Dentists and Dental Services category averaged about $8.00 per click, compared with $5.42 across all industries. Source: WordStream 2026 Google Ads Benchmarks.
What is the average cost per lead for dental Google Ads?
WordStream's 2026 benchmarks put the Dentists and Dental Services category at roughly $73 per lead on Google search, compared with about $67 across all industries. Orthodontic results vary by market. Source: WordStream 2026 Google Ads Benchmarks.
How much do Facebook ads cost for dental practices?
In WordStream's 2026 Facebook benchmarks, Dentists and Dental Services had the highest median cost per lead of any industry tracked, at $61.56. Source: WordStream 2026 Facebook Ads Benchmarks.
Should orthodontists use Google Ads or Facebook ads?
They do different jobs. Google Ads reach people actively searching right now. Facebook and Instagram ads reach parents and adults in your area before they start searching. Many practices use both.
Can ads target only my protected market?
Yes. Campaigns are set up to reach families in the areas you serve, so your budget is spent where your practice can grow.
Is ad spend separate from management?
Yes. Ad spend goes directly to the platforms. We'll talk through a budget that fits your market and goals on your strategy call.
How will I know the ads are working?
We track calls and form submissions from your ads and report on inquiries, consultation requests, and cost per lead.
What makes an orthodontic ad effective?
A clear offer, real photos or video of your practice, a message written for the right audience, and a landing page that makes requesting a consultation easy.
How quickly can ads start producing leads?
Ads can start generating inquiries soon after launch, then improve as we optimize keywords, audiences, and creative based on results.
What does it cost?
Pricing depends on your market and goals. We'll walk through the right plan for your practice on your strategy call.
How do I get started?
Book a strategy call. We'll confirm your market is available and talk through your goals.
More services
One partner. Every piece of your growth strategy.
Website Design & DevelopmentFast, mobile-first sites that book consultsVideo Production & MarketingDoctor intros, office tours, patient storiesOrthodontic SEOVisibility for braces and Invisalign searchesAI Search Optimization (AISO)Clear, accurate info for AI assistantsSocial Media ManagementOn-brand posts for parents, teens, and adultsInvisalign MarketingCampaigns that bring in Invisalign patientsExclusivity in Your MarketOne orthodontist per protected marketGoogle Review ManagementGrow and respond to patient reviewsBlogs & Content CreationTreatment content families search forBrandingA clear, memorable identity for your practiceLogo & Graphic DesignLogos, print, and on-brand graphicsCall Tracking & ReportingSee which marketing makes your phone ringPractice ConsultingGrowth strategy beyond marketing
See all services →Let's put your ad budget to work.
Book a strategy call to see if your market is available and how ads can bring in more consultations.